Reviews for Rita's Italian Ice & Frozen Custard in Surf City, NJ

Fast friendly service. Delicious ice and custard. Great assortment of flavors

Great staff. Excellent service and delicious as always

Great custard. Smooth silky. Definitely need to try this with your family. Kids loved it. Many flavors. Service was friendly and... fast. Read more

Nice place to go for dessert or a late night snack. Plenty of choices. The milkshake was creamy and delicious. I had a small... sundae. The order arrived quickly. Toppings were fresh and tasty. The brownie sundae was also delicious. Parking was noissue. Read more

Stopped there this past Saturday mid-bike ride with a 4 and 5 yo who had been promised Rita?s an hour before. The only problem... was their parents hadn?t checked what time Rita?s opened and we pulled up a full hour before the noon opening. As we were aboutto break it to them, an employee opened the window and said that while they wouldn?t technically open for an hour, depending onwhat we planned to order she could probably serve us. Of course one kid wanted an advertised special with all the bells andwhistles or bust and somehow they were able to whip up something acceptably similar for him. Can?t say enough about a storegoing out of its way to save us from disappointing those sweaty little faces and preventing a possible meltdown. Cheers andTHANK YOU for the unexpected kindness! Read more

Before Memorial day, the only place to get a cold treat on the island that we were able to find and Rita's did not disappoint.... My wife loves the chocolate shake and my ice (2 flavors) was shot on refreshing. Friends got the customs ice mic and very muchenjoyed the treat. Read more

Great little store with homemade ice. They change the flavors every day the staff is friendly and the service is fairly quick.... It is a busy place so expect to wait a few minutes before being served. The only reason it did not get 5 stars is the price. Itis fairly expensive but I guess that is to be expected on Long Beach Island. Read more

Been to Rita's many of times. This was my first experience trying frozen custard. Simply was amazing, butter pecan... custard. The service was excellent. Read more